川普

Corporate benefits of a Trump tweet

Until this week the state of Ivanka Trump’s clothing brand was mostly of interest to fashion bloggers. No longer. Last week, the retail chain Nordstrom decided to stop stocking her clothes after sales of the Trump fashion label tumbled.

Her father took revenge via his @realDonaldTrump account. He tweeted: “My daughter Ivanka has been treated so unfairly by @Nordstrom . . . Terrible!”

This is shocking on many levels. Never mind the fact that it looks unseemly for a president to attack any individual companies via Twitter, the onslaught against Nordstrom marks the first time that President Donald Trump has used his White House pulpit to protect his family brand (rather than merely complain about a policy issue). This crosses a new, and petty, line.

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