English Premier League football clubs have broken all previous records to sign players this summer and the big spending will not stop until the transfer window shuts tonight.
The three-month summer period when clubs can purchase players closes at 11pm BST, with the rush to acquire players expected to reach its zenith on the final day. According to Deloitte, the sum splashed out on players by 9am yesterday was £925m, already exceeding the previous peak of £870m spent during the same period last season.
The sales have been fuelled by bumper broadcasting revenues, stiff competition at the top of the league and a host of new coaches urging club owners to spend to secure success.