With the near-term outlook on its core ranges of iPhones and iPads hazy, Tim Cook, Apple’s chief executive, was unusually open on a call with analysts about longer-range opportunities.
Top of his mind were Apple’s early forays into cars through CarPlay and the living room with Apple TV, as well as artificial intelligence and Pokémon Go-style “augmented reality”.
So far this year investors have focused narrowly on the iPhone’s growth — or lack of it. After iPhone sales fell 16 per cent in the quarter to March, Apple’s third-quarter results showed only a moderate improvement, with sales down 15 per cent albeit at the higher end of analysts’ expectations.