Fashion has to fit into a world,” explains Jonathan Anderson, creative director of the luxury house Loewe, of his first furniture collection. Featuring antique chairs by Baillie Scott and a wardrobe vivified with leather marquetry, the 15-piece range was unveiled last month at Salone del Mobile, Milan’s annual furniture fair. “It’s like Instagram; you articulate your character through your association with different things that make you who you are,” he continues. “Brands have to do that too, more and more. It’s about trying to re-contextualise and find newness.”
「時裝必須融入現實世界。」奢侈品牌羅意威(Loewe)的創意總監喬納森•安德森(Jonathan Anderson)在介紹他的首個傢俱系列時這麼解釋道。該系列中最具代表性的是由比利•史考特(Baillie Scott)設計的古董椅和一架鑲嵌有生動皮革圖案的衣櫃;這個由十五件傢俱組成的系列在每年一度的米蘭國際傢俱展 (Salone del Mobile international furniture fair)上首次亮相。安德森繼續說:「這就像Instagram一樣,你通過自己與不同事物間的聯繫來展現你的性格,正是這些東西使你成爲了你自己。品牌同樣需要這麼做,而且還將做得越來越多。關鍵點在於嘗試重新融入恰當的語境,以及發現新東西。」