Huawei will mount its biggest challenge to rival high-end smartphone makers with a revamped flagship device and big budget advertising campaign designed to win over Western consumers.
The Chinese telecoms group on Tuesday unveiled its latest handset, the P9, which features an advanced Leica camera and will pit the company against recently launched devices from Samsung and Apple.
Huawei is planning its largest global marketing campaign to support the launch of the phone. The effort will help push the Huawei brand in Europe, according to Colin Giles, executive vice-president of Huawei’s consumer business group.
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