Tim Cook used the launch of a cheaper Apple iPhone to set out the principles behind its fight with the US government over encryption, as well as announcing new environmental and digital health initiatives.
In a rare move downmarket as it tries to stimulate growth, Apple cut the price of its Apple Watch Sport by $50 and introduced a new 4-inch iPhone at $399, $250 less than its flagship 6s model. Apple also unveiled a new 10-inch iPad Pro costing $599, $200 below the 13-inch productivity-focused tablet the company launched last year.
“We are always pushing forward and innovating and doing things that positively affect many people — something Apple has been doing for over 40 years,” Mr Cook said.
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