Korean women are renowned for their skincare regimes. Undertaken with military precision, their 10-step daily routine includes cleansing, toning and thrice-moisturising after applying the superstar product of the sequence — the sheet mask. These potion-impregnated parchments are so popular in Seoul that there are entire stores dedicated to selling them — and they can be picked up for pennies. A forthcoming book on Korean skincare by Charlotte Cho, founder of Korean beauty site Soko Glam, offers her favourite sheet masks included free with every pre-order.
南韓女性的護膚習慣可是出了名的。她們日常的護膚程式有如軍事行動一般嚴密，十大步驟包括清洗皮膚、拍爽膚水和三重保溼，但在它們之前還有一道工序——敷面膜，而面膜正是南韓的明星產品。這些浸滿了藥劑的紙片在首爾大受歡迎，以至於街頭不乏面膜的專賣店，而且當地面膜的價格也十分低廉。在即將出版的一部關於南韓護膚的著作中，南韓美容網站Soko Glam創辦人Charlotte Cho就推薦了幾款預購商品的免費贈品面膜。