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Google transforms into new Alphabet tech conglomerate

Google has unveiled a broad corporate restructuring intended to accelerate its transformation from a search and advertising company into a conglomerate with stakes in some of the most promising long-term tech markets.

The move will see the company renamed Alphabet as it takes on a holding company structure that relegates its historical internet business to subsidiary status.

The move also takes founders Larry Page and Sergey Brin away from day-to-day involvement in the business they founded as graduate students 16 years ago, casting them instead as heads of a new holding company with tentacles stretching throughout the tech world.

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