Jason Chen, chief executive of Acer, the Taiwanese device maker, says a technology company’s brand needs to scale three levels. The base is to be “trusted”, further up is to be “liked”, and the top is reached when it is “respected”.
臺灣設備製造商宏碁(Acer)執行長陳俊聖(Jason Chen)說，一個科技公司品牌需要達到三種層次。最低層次是受「信任」，再高一層是受「喜愛」，最高層次是受「尊敬」。
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