Warren Buffett plans to license the Berkshire Hathaway name to estate agencies in Europe and Asia, in the next phase of a campaign to turn the investment company into a consumer brand.
After decades of buying into some of the most valuable brands, Berkshire has this year expanded the use of its name, rebadging its family of utility groups, estate agents and a car dealership.
Marketing consultants and company insiders believe the group is sitting on a valuable asset in the Berkshire Hathaway brand, which they say taps into 84-year-old Mr Buffett’s reputation for acumen and longevity.
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