Twitter has considered buying online music services including Soundcloud and Spotify in recent months – a move that suggests it is willing to attempt its largest acquisition to secure new sources of growth.
The online messaging platform has weighed up deals worth billions of dollars as it seeks to add a music service to its offering, according to three people familiar with the matter.
Twitter had experimented with its own music app, Twitter Music, but this failed to catch on and was shut down in March. It had aimed to encourage more conversation about music between Twitter users and to help them discover new tracks. Twitter has since partnered with Billboard to chart the most talked about bands on its network.