Twitter should take inspiration from Asian social media groups that convince users to pay for services rather than relying on advertising, the company’s revenue chief told the Financial Times.
Adam Bain said Twitter and the rest of the US internet sector could learn from the revenue model that has emerged in Asia, where products such as chat apps are used as platforms to sell everything from stickers to in-app games.
But he stopped short of suggesting that Twitter itself was planning on rolling out paid features on its platform.
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