HTC, the Taiwanese smartphone maker known for its “quietly brilliant” tagline, is hoping to raise the volume of its marketing alongside the launch of its new flagship device, as it struggles with shrinking market share.
HTC, whose net income fell more than 90 per cent last quarter, plans to double its media budget as it aims to become one of the top three brands in the smartphone market this spring,
Its latest HTC One boasts an aluminium unibody design, external stereo speakers and Zoe, a new camera app that automatically creates photo and video montages from the phone’s image library.
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