Advertisements for the local curry house, common in UK cinemas throughout the 1970s, are making a comeback. Only this time they will appear on television sets.
Within months UK satellite broadcaster BSkyB will start TV’s fightback against the internet with its own “tailored” advertising service. For the first time this will enable TV ads in the UK to be targeted at specific homes based on viewing tastes, household make-up or even postcode.
Commercials for people carriers could be shown only to households with children, and ads for top-of-the-range washing powders just to higher-income homes.
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