諾基亞

Lex_Nokia
Lex專欄:諾基亞的好訊息


接連虧損的諾基亞披露,其核心設備部門去年第四季度基本可實現盈利。但其Lumia手機能否對占主導地位的蘋果產品和基於安卓的產品構成實質競爭,目前還不好說。

There have been multiple profit warnings and earnings shortfalls from Nokia over the past two years. So the ailing Finnish handset maker’s desire to rush out some good news yesterday was just about understandable – even if this resolves few of the fundamental questions that surround the group. Two weeks ahead of its formal full-year earnings release, Nokia revealed that its core devices and services division made an underlying profit in the fourth quarter. The non-IFRS profit margin there is likely to be between break-even and 2 per cent, it said, with smartphone sales reaching €1.2bn in the final three months of 2012. Those sales included 4.4m Windows-based Lumia products.

過去兩年間,諾基亞(Nokia)多次發佈盈利預警和虧損訊息。因此,昨日這家境況不佳的芬蘭手機製造商急於趕製一些好訊息也是情有可原的,儘管這解決不了多少困擾該集團的諸多根本性問題。在正式發佈全年業績報告的兩週前,諾基亞披露,去年第四季度其核心設備和服務部門基本可以實現盈利。諾基亞表示,該部門利潤率可能介於盈虧平衡和2%之間(並非基於國際財務報告準則)。2012年最後3個月期間,諾基亞智慧型手機銷售額達12億歐元,其中基於Windows的Lumia系列產品的銷量爲440萬臺。

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