Ronaldo, the former Brazilian football superstar turned adman, is to begin working closely with Sir Martin Sorrell from next month, taking a job placement alongside the chief executive of WPP, the world’s largest advertising group by revenues.
The 36-year-old, whose full name is Ronaldo Luís Nazário de Lima, is moving to London to study, according to Brazilian press reports, having for the past two years run ad agency 9ine, a collaboration between WPP and the former footballer.
Sir Martin declined to comment on the nature of the placement but said he had already been working closely with Ronaldo in Latin America and on the World Cup and the Olympics, which will be hosted by Brazil in 2014 and 2016 respectively.
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