British businesses, battered by the recession and crisis in the eurozone, are responding by training their sights farther afield in their quest for growth.
The weak economic climate at home and in Europe, coupled with the pound at its strongest level against the euro for nearly four years, is forcing companies to accelerate the drive into emerging markets.
Non-EU exports recently exceeded those to the EU for the first time and goods exports to China rose 26 per cent in the three months to May, compared with a year ago. Exports to France dropped 9 per cent, Germany 2 per cent and Italy 20 per cent, according to data from the Office for National Statistics.