Success stories in the world of luxury goods tend to be companies with significant sales in China, while brands that rely on traditional European consumers find themselves lagging, writes Rachel Sanderson in Milan. Salvatore Ferragamo, the Italian shoemaker to Marilyn Monroe and Judy Garland, this month reported some of the strongest revenue growth in the industry. Operating profit is up 80 per cent, and Chinese shoppers account for 30 per cent of its business.
在奢侈品行業,成功故事通常屬於那些在中國銷量驚人的公司,而那些依賴傳統歐洲消費者的品牌則會發現自己落在了後面。爲瑪麗蓮•夢露(Marilyn Monroe)和茱蒂•嘉蘭(Judy Garland)製作鞋子的義大利品牌菲拉格慕(Salvatore Ferragamo)本月報告了業內最強勁的收入成長,營業利潤成長了80%,中國消費者佔其業務的30%。
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