Sina Corp has warned that its popular microblogging service will suffer from Beijing’s requirement that users of Sina Weibo register under their real names.
The real-name registration requirement, which the Chinese government has said must be completed by March 16, “will have a negative impact on user activity in the short term,” Charles Chao, chief executive, told investors yesterday.
The warning is set to sour sentiment towards Sina shares, as it comes just as investors are getting impatient to see the company make money from Sina Weibo.
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