The gathering “storm clouds” over marketing budgets failed to darken an upbeat outlook from WPP, as Sir Martin Sorrell’s advertising group shrugged off macro-economic uncertainty and doubled its acquisition budget for the second time this year.
企業的市場行銷預算蒙上了越來越濃重的陰雲，但這並未給WPP的樂觀預期蒙上陰影。蘇銘天爵士(Sir Martin Sorrell)掌管的廣告集團對宏觀經濟的不確定性不以爲意，而且在今年年內第二次將其併購預算翻倍。
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