Adidas

Adidas raises 2011 sales forecasts again

Adidas has raised its sales and profit forecasts for 2011 after shrugging off rising raw materials costs and hailing Japan’s recovery from its severe earthquake.

Europe’s largest sporting goods company by sales said business was better than expected in the first half of the year, with sales up 14 per cent adjusted for currency fluctuations.

Sales in China and in European emerging markets such as Russia led the growth, rising 38 per cent and 23 per cent respectively during the first half of the year.

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