The Brazilian real’s stellar run against the euro and pound is helping to reverse one of the country’s highest profile exports – the sale of football players to Europe.
Young stars are now playing longer in Brazil before migrating to Europe, while veterans are returning home earlier as the pay gap with crisis-hit Europe narrows.
Spending on new players in Brazil rose 63 per cent in 2010 against a year earlier, compared with a 29 per cent drop in Europe, according to marketing agency Prime Time Sport. The total number of players “exported” from Brazil also fell 14 per cent in 2009, the latest year for which data are available.
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