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Google takes on Facebook with new social networking service

Google took aim at Facebook on Tuesday as it revealed its latest attempt to build a social network modelled directly on its fast-growing rival.

Following other recent, failed efforts to build social features into its services – such as its Buzz network for Gmail e-mail users – the service signalled a change of course at Google by moving to attack Facebook head-on.

Known as Google+, the network will at first be available by invitation only.

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