Bernard Arnault has a simple business creed. A few years ago he summed it up in a book La Passion Créative designed to show he was not just a sharp operator but also an innovator who had created a new kind of business empire – the ultimate luxury conglomerate with LVMH.
伯納德•阿爾諾(Bernard Arnault)有一個簡單的商業信條。幾年前,他在一本名爲《La Passion Créative》的書中對其進行了概括。該書旨在向人們展示,阿爾諾不僅是一位精明的經營者,同時也是一位革新者。他締造了一個新型商業帝國——頂級奢侈品集團路威酩軒(LVMH)。
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