People in China and the Middle East are the busiest and most enthusiastic internet users, a study of the world’s online habits has revealed.
The Chinese are also among the most receptive to brands and advertisers communicating with them on social networking sites, underlining the substantial and still largely untapped opportunity for online marketers in Asia.
The survey shows how emerging markets are overtaking western Europe and North America in social networking and reveal sharp regional differences in patterns of behaviour.
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