It may have been eclipsed by Facebook as the world’s biggest online social network but MySpace has emerged as one of the more unlikely beneficiaries of a controversial new film about the formation of its great rival.
Sony’s new movie The Social Network opens in the US at the end of this week with anticipation fuelled by an advertising blitz on TV, online and huge billboards that label Mark Zuckerberg, Facebook’s founder “Punk. Genius. Traitor”.
As the film’s subject matter – and with more than 500m registered users worldwide – Facebook would appear to be a natural fit for Sony’s marketing campaign.
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