Hugo Boss is cutting the time it takes to bring its collections to the shop floor, in a move to use some of the methods of lower-cost brands.
The German fashion house plans to increase its number of stores from about 450 this year to 700 by 2015, accelerating a transition towards higher- margin retail sales in fast- growing areas such as China.
Lead times to develop some Hugo Boss collections for next year are being cut from 50 to 38 weeks.
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