Sony entered the e-reader price war yesterday by slashing the cost of its digital reading devices in the US just one week after market leader Amazon and book retailer Barnes & Noble cut prices on their e-readers.
The pricing moves by the three e-reader pioneers comes as Apple’s iPad tablet computer threatens to eat into the market, which is expected to more than double to 5m units this year from 2.2m last year.
The Japanese electronics company cut the price of its most expensive version of its e-reader, the Daily Edition, to $299.99, down from $349.99.
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