Asia's leading e-commerce companies are racing to support cross-border sales to consumers in a move that could bring a new dimension to regional trade.
Softbank and Taobao, the retail and consumer site of the Chinese e-commerce group Alibaba, are set to announce a deal next week under which Taobao will enable Chinese vendors to sell on Yahoo Japan. Softbank owns large stakes in Alibaba and Yahoo Japan.
Meanwhile, Rakuten, the largest Japanese e-commerce company, is extending its export service for Japanese merchants to let users of its Taiwanese site sell back into Japan.
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