專欄親愛的經濟學家

Dear Economist: Can a cheap wine be a winner at dinner?

As an economics student, I look to impress my girlfriend on a budget, and I know I am not alone. When it comes to choosing the wine to have with dinner, on the rare occasion that I get to take my girlfriend out, I avoid going for the cheapest bottle, as this makes me look, er, cheap. So instead I go for the second-cheapest bottle. But now I hear that restaurants, having cottoned on to people like me, ensure the second-cheapest bottle is highly profitable, overpriced plonk. My best response now is to go for the third-cheapest bottle, at least until everyone else does the same. Or is it? Based on price alone, what is the best bottle to buy?

William Nicolson

Dear William,

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親愛的經濟學家

蒂姆•哈福德(Tim Harford)是英國《金融時報》的經濟學專欄作家,他撰寫兩個欄目:《親愛的經濟學家》和 《臥底經濟學家》。他寫過一本暢銷書也叫做《臥底經濟學家》,這本書已經被翻譯爲16種語言,他現在正在寫這本書的續集。哈福德也是BBC的一檔節目《相信我,我是經濟學家》(Trust Me, I’m an Economist)的主持人。他同妻子及兩個孩子一起住在倫敦。

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