It is hard to pull the same trick twice. Apple nicked the music market from under the noses of record labels by adding the iTunes store to software running iPod music players. The video industry, however, is forewarned and forearmed. Already running several experiments, including online video site Hulu, and a variety of video-on-demand trials, Apple will not be stealing a march on a declining industry this time.
同一條計策很難用上兩次。通過在可以運行軟體的iPod音樂播放器上新增iTunes商店，蘋果(Apple)從各大唱片公司的鼻子底下偷走了一塊音樂市場。然而，影片行業已經得到了預警，並預先進行了準備。包括在線影片網站Hulu在內的多項實驗以及各種影片點播服務嘗試都在進行當中，這一次蘋果將無法悄悄搶得一個逐漸衰退行業的先機。
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