Standard Chartered Bank yesterday joined the roll call of companies paying large sums to put their names on the shirts of leading European football clubs by agreeing a four-year sponsorship deal with Liverpool worth up to £80m ($133m).
The London and Hong Kong-listed bank made up for its failure to become Manchester United's shirt sponsor earlier this year, paying broadly the same to Liverpool as the Premier League champions are receiving from Aon, the insurance company.
The £20m-a-year deal, though bigger than those secured recently by Juventus, Real Madrid and Bayern Munich, demonstrates the gulf in the commercial clout between Europe's elite clubs and the others.
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