In 1989 Rupert Murdoch, then losing millions on his new Sky satellite service, gave the MacTaggart lecture at the Edinburgh International Television Festival. Addressing executives from a cosy industry not used to new entrants, he made bold predictions on the impact of multi-channel broadcasting. He attacked the “narrow elites” controlling television, standing in the way of consumer choice. It was a visionary speech and it is striking how much of the communications revolution he predicted was subsequently delivered.
1989年，在愛丁堡國際電視節(Edinburgh International Television Festival)上，面對來自不習慣新生事物的安穩行業的高階主管，正因剛起步的天空(Sky)衛視服務而蒙受數百萬虧損的魯柏•梅鐸(Rupert Murdoch)發表了「麥克塔格特」(MacTaggart)演講。他對多頻道廣播的影響進行了大膽預測，抨擊控制著電視產業的「狹隘精英」妨礙了消費者的選擇。那是一場富有遠見的演講，令人震驚的是，默多克關於通訊革命的預測有不少後來均得到了應驗。