L'Oréal, the French cosmetics giant, yesterday won an important legal battle against a copycat rival, opening the way to similar claims by other owners of big brand names.
The judgment against Bellure, which markets cheaper imitations of top L'Oréal perfumes, will help big companies in sectors from technology to pharmaceuticals, lawyers said.
The case is the latest twist in the long-running battle by brand owners to protect their products in a world made more complex by the explosion of mimics, counterfeiting and internet retail.
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