News Corp is planning to introduce micro-payments for individual articles and premium subscriptions to the Wall Street Journal's website this year, in a milestone in the news industry's race to find better online business models.
“A sophisticated micro- payments service” will launch this autumn, Robert Thomson, editor-in-chief of Dow Jones and managing editor of the Journal, told the Financial Times.
The move will position the Journal as the first big newspaper title to adopt a model many are cautiously studying as they seek to reduce their dependence on plunging advertising revenues.
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