While other branded goods companies have suffered falling sales as consumers switch to cheaper alternatives, the world's largest soft drinks company is proving resilient in the face of the global economic downturn.
Coke yesterday reported a 4 per cent increase in sales volumes in the last three months of 2008 and a 10 per cent increase in comparable earnings.
The shares were up almost 6 per cent at $43.74 in late-morning trading in New York.
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