While total industry sales last month sank 37 per cent from a year earlier to the lowest level since December 1981, the South Korean carmaker posted a 14 per cent gain. Its market share grew from 2.7 per cent in December to 3.7 per cent, according to Autodata.
Among other manufacturers, only Subaru and Kia – a Hyundai affiliate – posted increases, though much smaller ones.
John Krafcik, acting chief executive of Hyundai Motor America, said in an interview that the solid performance reflected a strategy “to be big, go big and to be seen in big places”.
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