Having watched Barbie lose market share to younger competitors such as Bratz and Hannah Montana, the world's largest toymaker is using the doll's 50th anniversary to re-launch it in a blizzard of worldwide events, starting with the opening of an experimental 36,000 ft flagship store in Shanghai.
目睹芭比娃娃(Barbie)的市場分額不斷被Bratz和Hannah Montana娃娃等更年輕的競爭對手侵蝕，美泰將利用芭比娃娃的50週年慶典，通過全球範圍內的大規模活動，重塑芭比品牌，首先將是上海3.6萬平方英尺的實驗性旗艦店的開業。
您已閱讀9%（415字），剩餘91%（3991字）包含更多重要資訊，訂閱以繼續探索完整內容，並享受更多專屬服務。