FEWER AMERICANS EAT ON THE GO

Signs are growing that frugal American consumers are staying at home for breakfast, extending a trend that has hit evening sales at US restaurant chains.

General Mills, whose brands include Cheerios cereals and Yoplait yoghurt, estimated yesterday that total US breakfast cereal sales rose about 5 per cent in June to August from a year ago. Its US sales of breakfast cereals rose 10 per cent, while its yoghurt sales were 19 per cent higher.

Ken Powell, chief executive, said the company's products, which also include Progresso soup and home baking brands, have in general benefited from a shift away from eating out in the evening.

您已閱讀31%(632字),剩餘69%(1412字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×