It is also open 24 hours a day. Tour operators schedule night-shopping trips to Mustafa for foreign visitors.
Arie Adler, global head of foreign exchange sales for UBS, is one of Mustafa's biggest fans. FX dealers, he thinks, could learn a lot from Mustafa's “pile it high, sell it cheap” business model.He makes foreign exchange dealing seem unattractive. “Would you want to invest in a business that has razor-thin margins that collapse by 10 per cent every year?” Mr Adler says.
“If you don't think that's bad enough there's competition like the Olympics, and there's total transparency.”
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