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Turkey taps tourism revenues in effort to steady its fragile economy

Businesses in central Cappadocia region say every dollar and euro counts as country faces soaring energy import bill

More than a dozen holidaymakers clambered into the basket of the hot air balloon for a trip over the moon-like landscape of Turkey’s Cappadocia region.

“It’s full, we’re all booked, that’s why I’m smiling,” owner Mehmet Halis Aydoğan said ahead of the early morning ride, one of about 140 that filled the sky each day this month.

After two years of coronavirus pandemic-related disruption, tourism in Cappadocia — like the rest of Turkey — is on course for a record year, helped by the plunge in the value of the lira that has made the country a cheaper holiday destination than many European rivals. Foreign visitor numbers were up 53 per cent year-on-year in July, according to government figures released on Monday.

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