Russian consumers received their first taste of the former McDonald’s under new local ownership on Sunday, as the rebranded fast-food chain opened 15 restaurants in Moscow weeks after buying the operations.
McDonald’s agreed last month to sell its Russian business to Alexander Govor, a local franchisee of the chain in Siberia who has taken over the portfolio of roughly 850 restaurants.
Rebranded as Vkusno & Tochka, or ‘Tasty — Full Stop’, the new owners are expected to open another 50 restaurants on Monday. By the end of June they are aiming to have 200 reopened, Oleg Paroyev, the chief executive of Vkusno & Tochka, told a press conference on Sunday, Interfax reported.
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