商業快報

Japanese start-up wants to cause real-life pain in the metaverse

H2L’s tech will enable users to feel senses when they are in a virtual world as companies pile into sector

A Japanese technology start-up is banking on being able to deliver physical pain to people in the metaverse, one of a growing number of companies vying to profit by providing real-life human experiences in virtual worlds.

H2L, a Sony-backed company founded a decade ago, has built a product that features an armband to detect the flexing of human muscles, enabling the user’s avatar in the metaverse to copy the body’s movements and people to actually feel the presence and weight of objects. The technology uses electrical stimulation to manipulate the arm muscles and mimic sensations, such as catching a ball or a bird pecking at the skin.

“Feeling pain enables us to turn the metaverse world into a real [world], with increased feelings of presence and immersion,” said Emi Tamaki, chief executive and co-founder of the Tokyo-based company.

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