The Information, a technology news publication aimed at Silicon Valley insiders, has reached 225,000 active users, underlining the rise of specialist subscriptions as a business model for journalism.
The San Francisco start-up, founded by former Wall Street Journal reporter Jessica Lessin in 2013, is expanding its focus beyond scoops and analysis with a weekend lifestyle edition.
“You can’t cover tech all day long without realising it’s not just about the companies any more,” says Lessin, The Information’s chief executive. “It’s really about how tech is changing the way we live, work and play . . . what does Silicon Valley do on the weekend?”
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