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Product placement: 007, licence to sell
植入式廣告:007就是銷量的保證

For brands that feature in a James Bond film, the return on investment can be impressive
對於那些在詹姆士•邦德電影中出現的品牌來說,投資回報可能令人印象深刻。

Take away the Aston Martin, the Omega watches and the Dom Pérignon, and James Bond is little more than a hitman with a penchant for one liners. No Time to Die, the latest film in the Bond franchise, was released in UK cinemas this week. Stunts, suits and love interest were all present and correct. But there were a few new brand names among the old faithfuls.

除去阿斯頓·馬丁(Aston Martin)、歐米茄(Omega)手錶和唐培裏儂香檳王(Dom Pérignon),詹姆士龐德(James Bond)不過是一個喜歡講單句梗(one liner)脫口秀段子的職業殺手。邦德系列最新電影《無暇赴死》(No Time to Die)本週在英國影院上映。特技、西裝和愛情戲一個都沒有少,而且還是那麼地經典。但除了這些老套路,也出現了一些新品牌。

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