Barbie superfans have been known to shell out thousands of dollars for rare or limited editions of the iconic doll.
Parent company Mattel now hopes fans will be willing to pay top dollar for digital collectibles too. The US toymaker is the latest to explore opportunities in blockchain-based images, including turning its best known brand into non-fungible tokens (NFTs).
NFTs have exploded in popularity among collectors of sports memorabilia this year. Starting with a clip of basketball star LeBron James that sold for $100,000 in January, the craze reached fever pitch in March when Christie’s auction house sold a digital collage for $69m.
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