By almost all measures, the past year was an annus horribilis for Nike. The sportswear group’s sales fell at the second-fastest rate in its history. The 10 per cent drop the company reported for the fiscal year that ended in May was only surpassed by an 18 per cent drop in 1987. Earnings, meanwhile, almost halved year on year, one of the biggest falls since Nike went public in 1980.
幾乎從所有方面來看，過去的一年對耐克公司來說都是可怕的一年。這家運動服裝集團的銷售額以其歷史上第二快的速度下滑。在5月結束的財年裏，該公司的銷售額下降了10%，僅次於1987年18%的降幅。與此同時，利潤也同比近乎腰斬，跌幅爲耐克公司自1980年上市以來最大的之一。
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