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Barbie-maker Mattel partners with OpenAI to make AI child’s play

Toymaker and tech group team up to ‘bring the magic of AI to age-appropriate play experiences’
Mattel and OpenAI are likely to announce a first product later this year, which could be physical or digital in nature, said a person familiar with the matter

Mattel and OpenAI intend to make artificial intelligence part of children’s playtime with a partnership between the Barbie-maker and the tech group behind ChatGPT.

The two companies on Thursday said they had formed a “strategic collaboration” for Mattel, which also makes Hot Wheels and Uno card games, to use OpenAI’s technology to “bring the magic of AI to age-appropriate play experiences”.

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