FT商學院

Novo Nordisk joins finance’s great one-hit wonders
諾和諾德的成功只是「曇花一現」嗎?

Companies riding on one big idea should use the good times to plan their next move
依靠一個重大創意發展的公司應當在順境時提前規劃下一步行動。

If you’re going to do only one thing, you’d better do it well. A company that could have learned that lesson earlier is Novo Nordisk, the drug maker that turned an obscure hormone into a weight-loss blockbuster. Its shares have more than halved since last summer, and last week it ousted its chief executive. His successor will inherit a company with vastly slimmed-down prospects.

如果你只打算做一件事,那就一定要把它做好。諾和諾德(Novo Nordisk),這家將一種鮮爲人知的激素變成減重爆款藥物的製藥公司,原本可以更早吸取這個教訓。自去年夏天以來,其股價已下跌超過一半,上週還罷免了執行長。他的繼任者將接手一家前景大幅縮水的公司。

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