David Beckham’s branded businesses paid out about $124mn in dividends, according to accounts filed this week, with profits surging thanks to endorsements, digital content and launches of new consumer products.
The set of accounts for DRJB Holdings highlight the ongoing popularity of the Beckham brand more than a decade after he retired from professional football.
DRJB Holdings includes David Beckham Ventures Limited, which owns the majority of his brand portfolio and earns licensing revenues from companies such as Boss, Stella Artois and Paramount. It is also the holding company for Studio 99, which made the Beckham documentary for Netflix and produces marketing campaigns for brand partners.
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